This is now Shoe Envy’s third summer selling the highly sought after FitFlop sandals. What a phenomenon they have become! It seems that everyone has heard of FitFlop now, and most women own at least one pair. Many women will find them hard to resist – with a price point that makes them accessible to most, and the allure of toning legs and bum just by walking around – how can we resist! But do they actually work and do as they claim to? Can they really burn fat, improve posture, strengthen muscles and reduce joint strain? Well yes, we really do find that FitFlop work – as you can imagine customers are not shy in feeding back to the retailer and the feedback is hugely positive. By destabilising the foot slightly, they create muscle tension of the leg and foot , using their patented ‘micro-wobbleboard’ technology. It creates an effect a bit like walking on sand.

Apart from the science and technology, FitFlop actually look great, and will appeal to style-conscious women . In addition to the original Walkstar, they keep the product line fresh with new styles like the more feminine Electra and Pietra; these two versions of the summer FitFlop are expected to by far outsell the rest, and most women will have at least two pairs if not more! FitFlop have not stopped at making a flip-flop version. They have developed a range of winter FitFlop boots, so the toning can continue when summer is over and even a FitFlop trainer version has been produced due for release in July / August 2010. There seems no end in sight for the popularity of the shoes with the gym built in!

FitFlop  work to tone your legs and bum, and the more you wear them the more you notice, and there are so many other benefits to be gained from wearing these wonder-shoes too! We have had many customers tell us that FitFlop have helped with easing lower back pain, due to their shock-absorption, and customers have stated they have helped with all sorts of other conditions: arthritis, knee and hip problems, cramp in the toes to name but a few.

Here is just some of the Fitflop feedback

Lisa - 01/04/2009

I tried fitflops last year, so am a true addict. I really like the new style fitflop electra, much prefer the smaller sequins. I really do believe that these fitflops have helped to reduce my cellulite - that and body brushing. Would highly recommend these to anyone who needs a bit of help toning!

Amanda Paull, Weymouth

I treated myself to a pair of FitFlop sandals last summer to help ease my lower back pain and stiffness plus improve fitness. They were fantastic and I couldn’t take them off. Unfortunately, I couldn’t afford the boots this winter and have really noticed the stiffness return to my back. Roll on spring so i can wear my FitFlop sandals again and this year i am certainly saving up for the boots.

maggiie hammett, torquay

I have a few styles of FitFlop footwear they are the only shoes I can walk any distance in. What did I do before I discovered them, I don’t know. I have told so many people how wonderful they are.

vicky calvert, United Kingdom

I bought these boots and they are never off my feet, I love them. I suffer from MS so my balance is bad but these boots are fantastic no more sore feet x jacqui tuszynski, wilstone I have very bad arthritis and am awaiting knee replacements. I have not found a boot until now where I can walk without pain. I wear my mukluk boots all day every day and would recommend these to everyone. Well done to the designers and makers of these boots.

Alex Smith, Wiltshire

I recently got my bronze Electra and I’m currently loving it! I wear it everyday at work. It’s very comfy & dressy enough for a day in the office. Summer’s coming up, so this would be perfect for those summer trips that requires long walks

Nicky Bannister, United kingdom

Love, love, love my FitFlop Walkstar, Gogh & Mukluk ….. Another Morton’s Neuroma sufferer who decided not to have the operation (thankfully by look of some of the other reviews) and have no pain at all. Could you think about a trainer style so that I can go back to fitness training!! Have also got my 70 years young mum in Mukluk this winter - she swears by them too!

Nicky sheffield - 15/10/2008

What a remarkable little shoe, did I believe the Fitflop blurb NO. was I suckered into buying a pair NO, after much resistance I bought some walkstar III. They are without doubt the best I have had, and boy do they give you a work out, be careful to only wear for a short time at first as you feel like you’ve swam miles your legs go all wibby wobbly. get them now!

Christine Morgan - 07/07/2009

I have never had my fitflops off. I twisted my ankle in March and still have issues with high heels but who needs high heels with these fitflops. Delivery was excellent too ..super fast. I live in Portugal but I got them in 3 days!

Gwen - 17/07/2009

I now have three pairs of Fitflops - These new electra FitFlop ones have all the attributes of the earlier walkstar fitflops, wonderful for worn-out knees like mine - comfort in every step - and although I can't be sure yet, they certainly feel as if they are toning up my bum and legs... but these are just GORGEOUS. The photos do not do justice to these glamorous, sparkly Fitflops - they take it to a whole new level. (Take it from me - even if you have NEVER painted your toenails..... you will want to do it now.) I love these fitflops so much I may have to have them surgically removed!!! I would also like to add that the service from Shoe Envy is excellent - they were delivered within 48 hours, in spite of my being advised of a 3-5 day slot. Absolutely '10 out of 10' for both Fitflops and service. So why are you waiting??